Lifter Plump was made only for those who like it hot (like, HOT hot). One transformative swipe, and you’ll understand why it’s virtually impossible to keep your cool while wearing a plump lip this blazing. With a chili pepper infused formula, it doesn’t just bring the heat, it brings the burn, tingle, and swell – leaving lips with a hydrated, glossy plump that can’t be ignored. In 8 sizzling shades, it’s true what they say – the hotter the heat, the bigger the plump. Don’t say we didn’t warn you.

• Warning: Intense heat. Lasting plump. Meet the new Lifter Plump —Maybelline New York’s intense lip plumping gloss. This game-changer delivers an intense heated sensation and plump effect. Instantly and overtime.


• Lifter Plump lip plumping gloss comes with an XL wand applicator that lifts lips in intensely heated, glossy color. This must-have intense plumper immediately transforms lips in one swipe. Plumping lips instantly and overtime.


• Lifter Plump lip gloss is formulated with Maxi-Lip and chili pepper to instantly plump lips. Now you can get an intense, lasting plump effect whenever and wherever the city takes you.


• Meet Maybelline New York’s hottest Lifter Plump lip gloss range. This intense lip plumper is available in 8 heated shades, like Blush Blaze, Pink Sting, Red Flag, Peach Fever, Hot Chili, Cocoa Zing and more.